Press

For press enquiries, please contact Sarah Gartside: sarah@my-online-school.co.uk

PRESS RELEASE: MYPHOTOSCHOOL WINS GOOD WEB GUIDE AWARD

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MyPhotoSchool wins Good Web Guide Education Award 2014

My-Photo-School.com, the world’s most acclaimed virtual photography school, has won the Good Web Guide Education Award 2014.

In a ceremony that took place at the Royal Institution of Great Britain in London last night, MyPhotoSchool were awarded this prestigious accolade after being 2013 finalists. The Good Web Guide and judges look for sites that are “original, engaging and give user experience second to none”, and MyPhotoSchool are proud to have been awarded amongst other such highly regarded websites.

Daniel Priestley, Co-Founder of Entrevo and Judge for the Good Web Guide Awards says: “A professional website offering clarity and usability. Excellent use of social media and sharing capability.”

MyPhotoSchool is the only photography edtech website in the world to offer weekly virtual lessons, tutorial assignments, personal feedback and 1-2-1 critiques with some of the world’s most acclaimed photographers. The unique online photography website aims to help unlock ‘hidden creativity’ and for students globally to become the best photographers they can be.

MyPhotoSchool tutors are world-leading authorities in their specialist field and teach on trend and elite photography courses. Students value the convenience of online learning and the more in-depth, interactive experience that MyPhotoSchool offers.

Elspeth Briscoe, Director of MyPhotoSchool says: “We work hard to ensure MyPhotoSchool students get the best possible edtech photography experience and we are delighted this has been recognised by the GoodWebGuide Awards. MyPhotoSchool is the future of premium e-learning technology and we continue to strive to be THE best photography education website.”

MyPhotoSchool is part of the MyOnlineSchool community. The leading photography e-learning website went live in 2011 and is privately owned by Elspeth Briscoe and Duncan Heather. Since it’s conception, MyPhotoSchool has kept thousands of new and returning students engaged with creative and personal online photography courses. They have ensured they are ahead of the game by increasing site functionality; partnering with websites such as Mumsnet and The Telegraph and working with global leading photographers including award winning photographer Geoff Harris and Michael Freeman – one of Amazon’s top selling photography authors.

At the end of this year MyPhotoSchool is also excited to be launching an entirely new ‘responsive design’ site, and some exciting new courses coming in 2015.

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Notes to Editors

Elspeth Briscoe spent 15 years working in strategy & marketing developing some of the world’s most successful internet companies. She was one of the first 30 at eBay. She is a qualified landscape designer, member of GMG, winner of International Garden Photographer of the Year & enthusiastic blogger. Duncan Heather is the director of Oxford College of Garden Design. Over a 20 year career, he has won many awards for his innovative design.

PRESS RELEASE: MYONLINESCHOOL ANNOUNCES HALF A MILLION POUND SEED FUNDING TO LAUNCH NEW GLOBAL ONLINE “SCHOOLS”

Global consumer edtech company MyOnlineSchool, is delighted to announce new seed funding of £450,000 (approx. US$678,000) from a powerful team of new investors. This funding will accelerate production of their high-end online vocational and hobbyist courses, advance the design of their responsive virtual classrooms and websites, and increase their portfolio of schools.

MyOnlineSchool was founded by Elspeth Briscoe (eBay, Skype) and Duncan Heather (Oxford College of Garden Design). MyOnlineSchool aims to help students worldwide unlock their hidden creativity using weekly video lessons, tutorial assignments, personal feedback and 1-2-1 critiques with world-leading experts in their specialist field.

With two award winning virtual schools already live, www.my-garden-school.com and www.my-photo-school.com, MyOnlineSchool’s new funding will help further push the boundaries of innovative digital learning. The new team of specialist edtech investors dedicated to this global learning technologies initiative, are: Leaf Investments; Howzat Partners (Allstar Investor Winners and Trivago investors) and a group of angel investors with backgrounds ranging from eBay, Gumtree, Zoopla, Skype and more.

Alan Maguire, Partner at Leaf Investments, joins MyOnlineSchool as a board member. He says: ‘Leaf Investments is constantly looking for exciting, innovative and disruptive edtech businesses. MyOnlineSchool has clearly demonstrated a creative and unique approach to an enormous market opportunity and we are delighted to welcome the business to our growing portfolio.’

Stephen Warshaw, international information, education and software sectors specialist, joins MyOnlineSchool as one of the new investors. He says: ‘It is an exciting time for education technology and I am thrilled to support MyOnlineSchool. There is enormous international online potential of relatively untapped niches, where technology can transform the passion-driven hobbyist learning experience. I look forward to MyOnlineSchool’s future as they continue to develop their range of quality online schools and supply students from around the world with a growing roster of the best online courses and educators.’

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For more information about MyOnlineSchool, see: https://angel.co/myonlineschool

MyPhotoSchool and MyGardenSchool went live in 2011. Students value the convenience of online learning, but need a more in-depth, interactive experience than other forms of online learning like MOOCs (MOOCs have a course completion rate of 10-20%, MyOnlineSchool has completion rates of 80-90%).

New investors to join MyOnlineSchool in 2015 are:

Howzat Partners – David Soskin is Partner and co-founder of Howzat Partners. Ex-CEO of CheapFlights.com, David was also Head of Global Media at ABN AMRO Corporate Finance and has held senior roles in industry and government. In 1995, David’s entrepreneurial achievements were honoured by the European Foundation for Entrepreneurial Research, where he was named as one of Europe’s 500 most dynamic entrepreneurs.

Stephen Warshaw – Stephen has had a long international career in the publishing/information, education and software sectors including CEO positions at MediMedia (where he co-led the LBO), Oxford University Press, Reed Elsevier plc, and Informa plc Stephen has also held a number of Chairman roles: of Iris Software Limited; of HKI Limited, a healthcare information provider; of Espresso Education; and of TeamSystem srl, Italy’s leading professional and SME software provider. He was most recently Chairman of Cambridge Education Group Ltd, which was successfully sold in December 2013.

Leaf Investments – Leaf Investments is an early stage investor in learning technology businesses. Backed by Folens Publishers, the Leaf team combines deep learning industry expertise with investment experience. MyOnlineSchool is the 10th investment in a growing portfolio of companies located across Europe & The United States.

Angel investors include: Doug Monro (Co-Founder of Adzuna, ex-ebay, Zoopla, Gumtree); Andy McIndoe (Managing Director of Hillier Nurseries); Oliver Rivers (MBA from London Business School and Finance Director at Kamm & Sons and BRITDOC) and Tony Gill (ex-Skype and ebay).

PRESS RELEASE: Flower and Plant Photography with World Class Horticultural Photographer

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Master the art of flower and plant photography with Clive Nichols, one of the world’s finest horticultural photographers, on Clive Nichols’ Flower and Plant Photography Online Masterclass now bookable on global leading virtual photography school www.my-photo-school.com.

Dig into this in-depth four week virtual course and learn invaluable advice on both the practical and artistic aspects of flower and plant photography. Using his 25 years’ experinece and over 150 examples of his own flower and plant photographs, Clive helps students understand crucial aspects of horticulture photography such as lighting, composition, working indoors and outdoors and developing vision and technique. He helps illustrate approaches and methods students can then apply in their own work to create their best ever images of flowers and plants.

Unique to www.my-photo-school.com this online photography course offers small classes of up to 20 students at a time, weekly 1-2-1 tuition and assignments set and critiqued by Clive Nichols; this is the only website in the world to offer this type of e-learning. Virtual lectures are available to view in the online classroom MyClassroom at any time, even after the course has finished. Here students can connect with Clive and other photography enthusiasts and professionals from all over the world.

Clive Nichols’ Flower and Plant Photography Online Masterclass begins on Saturday, 7 February 2015. It starts again on the first Saturday of every month and runs continuously throughout the year. The four week course costs £145.00 (approx. US$232.00) and includes:

  • Weekly 1-2-1 tuition and feedback from Clive;
  • Weekly video tutorials allowing students to revisit lectures again and again;
  • Weekly assignments critiqued by Clive;
  • Magazine style downloadable transcript;
  • Successful students will receive a certificate of completion and an online badge.

Clive Nichols has established a reputation as one of the world’s finest flower and garden photographers. He has photographed many of the world’s best gardens, including HRH The Prince of Wales’s own private garden in Scotland, Lord Rothschild’s private garden in Corfu and Lord Heseltine’s private garden in Oxfordshire. In addition, his work has appeared in hundreds of books as well as in countless magazines, calendars and brochures. Over the past 25 years, Clive has amassed a stunning collection of over 60,000 images, which are available for reproduction. Clive regularly gives masterclasses in flower and garden photography for The Royal Horticultural Society and for the past five years he has been one of the two main judges for the prestigious ‘International Garden Photographer of the Year’ awards.

Clive also photographs interiors, travel, architecture and lifestyle, undertaking many prestigious commissions including a calendar of the world’s best modern buildings for a Russian Senator, a book about the finest Villa on Lake Como for Condé Nast and a new brochure on the historic BMA House in Tavistock Square, London, for the British Medical Association. In 2014, Clive won the ‘Garden Media Guild Features Photographer of the Year’ award.

To book Clive Nichols’ Flower and Plant Photography Online Masterclass, see: http://www.my-photo-school.com/course/clive-nichols-flower-and-plant-photography-masterclass.

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Notes to Editors

For more information about MyPhotoSchool, see: www.my-photo-school.com/how-it-works

New Year, New You; Learn from the best at MyPhotoSchool

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Start 2015 the way you mean to go on with an award-winning photography course on the world’s most acclaimed photography ed-tech website, www.my-photo-school.com.

Kick-start a dream photography career, brush-up on abandoned techniques or begin a photography hobby from scratch with MyPhotoSchool, the virtual photography e-learning website which unlocks hidden creativity for students globally.

MyPhotoSchool is the only photography edtech website in the world to offer weekly virtual lessons, tutorial assignments, personal feedback and 1-2-1 critiques with some of the world’s most acclaimed photographers. Amongst other world-leading authorities in their specialist field, tutors such as Michael Freeman, one of Amazon’s top selling photography authors, and George Cairns teach on trend and elite virtual photography courses. Students value the convenience of online learning and the more in-depth, interactive experience that MyPhotoSchool offers.

MyPhotoSchool courses cost between £145.00/US$232.00 and £285.00/US$456.00. The courses include:

  • Weekly 1-2-1 tuition and feedback;
  • Weekly video tutorials, allowing students to revisit lectures again and again;
  • Weekly assignments critiqued by tutors that are world-leading authorities in their specialist field;
  • Magazine style downloadable transcript;
  • Successful students receive a certificate of completion and an online badge.

MyPhotoSchool is part of the MyOnlineSchool community. The leading photography e-learning website went live in 2011 and is privately owned by Elspeth Briscoe and Duncan Heather. Since it’s conception, MyPhotoSchool has kept thousands of new and returning students engaged with creative and personal online photography courses. MyPhotoSchool partners with Mumsnet and The Daily Telegraph. They boast an impressive 80% completion rate on courses; the average completion rate for students studying online is 3-10%.

MyPhotoSchool is launching an entirely new responsive design site in 2015, and some exciting new courses.

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Notes to Editors For more information about My-Photo-School: http://www.my-photo-school.com/how-it-works

Leading Digital Photography School, MyPhotoSchool welcomes Editorial Talent from top photo Magazines

Editor of Digital Camera Magazine, Geoff Harris, is the latest in a string of high profile journalists, authors & photographers to join Premium Digital Photography School, MyPhotoSchool

London, UK, April 3rd 2014 Editor Geoff Harris, former Editor of best-selling photography title Digital Camera Magazine, has joined MyPhotoSchool today as their Chief Blogger and Commercial Lead.  MyPhotoSchool (www.my-photo-school.com)geoff2-copy.jpg is part of MyOnlineSchools Ltd, a rapidly expanding internet group of online only schools for vocational & hobby subjects.  MyPhotoSchool and its sister school MyGardenSchool, two of the world’s first virtual live vocational schools, and are fast attracting the best authors and journalists in their respective industries who are turning their skills to online tutoring and writing.

Founder Duncan Heather commented:  “We’re delighted to welcome Geoff to the team.  He joins our other high profile writers and authors including Heather Angel (former president of The Royal Photographic Society), Michael Freeman (Leading Photography Author), Keith Wilson (Editor Landscape Photography Magazine) and dozens of other authors and journalists who are blazing a trail in providing first class digital teaching and editorial content.  Heather explained:  “We’re scaling our online photography school rapidly over the next couple of years and needed someone who had vast experience editorially as well as the ability to grow with us in the digital environment.  We’re experiencing demand from our students across the world for the very latest photography content.  We were inundated with strong applicants for our Chief Blogger role via LinkedIn where we advertised the post.  Many were from the publishing industry, but Geoff was a clear lead in terms of both editorial and commercial skills for MyPhotoSchool. ”

Geoff is an award-winning photography journalist, who launched some of the UK’s first digital photography magazines in the late 90s. He’s recently enjoyed a highly successful period as editor of Digital Camera, which became Britain’s best-selling photography magazine under his leadership.  Digital Camera was also named Print Product of the Year at the 2013 British Media Awards and its digital edition is an international best seller. “I’m really excited to be joining MyPhotoSchool as Chief Blogger,” says Geoff. “I’ve been very impressed by the excellent online photography courses on offer, and I’m looking forward to developing the site’s editorial content.  Being given this opportunity to interact with MyPhotoSchool’s fast-growing community of enthusiast photographers is a real honour.” Geoff is also a published and exhibited travel photographer in his own right, and a member of the Royal Photographic Society.

MyPhotoSchool Founder, Elspeth Briscoe (former eBay & Skype director) continued:  “It’s great to be able to welcome leading print journalists and authors such as Geoff and Michael Freeman to MyPhotoSchool. With such talent coming on board, we’re set to be a big part of the digital revolution in the photography industry.  We’re already finding that our online photography school is giving our students education in way that has never been done before in the offline world.  This was expressed most eloquently recently by one of our students who took the online photography course in composition by photography author, Tony Worobiec:”

Student, Francis Merritt, Surrey, UK “I have found the composition course superb; far better even than I had hoped. I have read (or started to read) countless photography books over the years, but this course has honestly done more for my skills and enthusiasm than any book. The clear structure, the assignments and the feedback have given a sense of purpose and direction which reading a book on its own cannot give, and Tony Worobiec’s comments and guidance have been invaluable – succinct and to the point. I have just booked up for the Colour course, and would also like to take Tony’s Low Light course.”  Merritt describes himself as a “Keen amateur photographer for many years, main interests being Landscape and Macro. Current kit: Nikon D7000, 12-24, 16-85,85 macro and two manual, ais lenses; 80-200 and 28mm f2.8”.

About MyPhotoSchool


MyPhotoSchool Ltd is a global online photography classroom. Whether you are a novice, a hobbyist or an aspiring professional, MyPhotoSchool has an online photography course to inspire you. At MyPhotoSchool, world class photographers can teach you everything there is to know about photography: virtually. From back yard to big game photography; from black and white photography to discovering colour; from low light to understanding light, as well as how to take beautiful baby, wonderful wedding, perfect puppy and fantastic flower photos. For more information, please go to www.my-photo-school.com

 

For Further Press Information Contact: Elspeth Briscoe at MyPhotoSchool, Tel: 07884267306, elspeth@my-photo-school.com

NEW GLOBAL ONLINE PHOTOGRAPHY COURSE On COMPOSITION

Photography Composition

Photography Composition

MyPhotoSchool launches new online composition photography course with award winning photographer and author, Tony Worobiec

London, UK, Jan 28th, 2014.  www.my-photo-school.com a rapidly growing online only photography school, today launches acclaimed photographer Tony Worobiec’s first online photography course on composition.  This is Worobiec’s second course with MyPhotoSchool, building on the success of his first online photography course:  Low Light Photography.   The course is bookable now for the first four week online course starting on Saturday Feb 1st and Saturday March 1st.  This online composition course is aimed at enthusiastic amateurs through to professional photographers who want to gain personal tuition from an exceptional professional photographer.

Duncan Heather, Founder of MyPhotoSchool explains: “In this course, we will aim to cover many of the recognized guidelines relating to composition, starting with the much heralded rules of thirds, while also considering how psychology plays its part. Composition is important and no matter how technically perfect you are, without it your image will lack clarity.”

Tutor Worobiec states:  “Composition” means putting elements together, and while photographers do not enjoy the same freedom to construct the image in the same way as a painter or a graphic designer, cohesion is still needed if images are to have meaning. When composing, our aim is to direct the viewer’s eye to the parts of the image we consider important. We are also orchestrating the visual elements. The more familiar we are with these, the easier it is to compose. By understanding the psychological effects of line, shape, tone, colour, texture, scale and proportion we are able to construct our images with purpose and clarity. “

The MyPhotoSchool online photography course on composition starts on the first Saturday of every month and costs £145.  All MyPhotoSchool courses provide a brand new online learning environment for photography enthusiasts and hobbyists where students view video lectures, attend a virtual classroom, have weekly critiqued assignments and get access to downloadable notes.

Worobiec explains “I want to help inspire people to take incredible photographs, wherever you are in the world.”  Inspired by the figurative artist Edward Hopper and the American photographer Joel Meyerowitz, Worobiec famously documented the declining icons of small town America in his book Ghosts in the Wilderness.  This ambitious publication was warmly reviewed by The Guardian and The Independent newspapers in the UK, The Washington Post and the German magazine Stern.  Tony shares his some of his experiences and photographs from the book throughout his new online course, as well as many images from his latest book – released this year:  The Complete Guide to Photographic Composition.  He states:   “I’m excited to be teaching online, as I can encourage and inspire other enthusiasts across the world.”

Online Photography Course

Online Photography Course

Each week the students on the online photography course for composition will cover a different topic:

Lesson 1. A Conventional View of Composition.  Composition is partly “cultural” and partly “psychological”; what I mean by cultural are those rules that are often discussed and reinforced in photographic magazines and form a common grounding for new-comers to photography. Many of these conventions have been drawn from a traditional understanding of the rules governing painting and have simply been appropriated for photography. They form a simple and useful set of guidelines that can be followed by most photographers. By understanding these basic rules, it is hoped that all photographers can apply them in most situations.

Lesson 2. Understanding the Visual Elements. To better understand composition, it does help to think in terms of the visual elements. By identifying line, tone, texture, pattern, rhythm, scale and perspective, the photographer is better able to use this to direct the viewer’s eye in a very purposeful way. You may have noticed that one very important visual element is missing, notably, colour; this is because colour has a universal emotive effect which is better discussed when considering the psychology of composition. This lesson will encourage the student to analyse the image from the point of view of the visual elements and help them to construct their photographs more purposefully.

Lesson 3. Psychology and the importance of intuition.  Something that is not always recognized, that is we are all capable of composing  intuitively. Supported by the Gestalt theorists of the early 20th century, many now believe that we all have an innate capacity to design and that this should serve as the basis when composing. The rules outlined in “A Conventional View of Photography” work well with simpler, more-clear cut situations, but are difficult to apply when we are presented with more challenging scenarios. By understanding, or just being aware of the psychology under-pinning composition, photographers are prepared to consider more complex compositions. Essentially, if it looks right then it is right.

Lesson 4. Achieving Style  through Composition.  It is very easy to see the rules governing photography in isolation from the other visual arts, but they all share the same common language. By looking at examples of the visual arts that exist outside one’s comfort zone, we are able to acquire new and exciting compositional strategies; these could be from areas of photography that are new to you, graphic design, painting or even tattoo art. By applying the same rules time after time, our photographs will appear predictable or boring. Try visiting an art gallery from time to time and see what new lessons can be learnt.

About Tony Worobiec

Tony Worobiec studied Fine Art at The University of Newcastle upon Tyne and spent 18 years as head of a large design faculty in Dorset. He has won awards for photography in the UK and internationally. He is a founder member and past chairman of the prestigious Arena group of photographers. Tony regularly writes articles for photographic magazines both here in the UK and America. He is the author of 14 books, principally on night or travel photography, the latest which “The Complete Guide to Photographic Composition” has just been published. His books are sold all over the world. Tony is currently working on a new project where he is attempting to photograph the entire British coast at night.

MyPhotoSchool


MyPhotoSchool Ltd is a global online photography classroom. Whether you are a novice, a hobbyist or an aspiring professional, MyPhotoSchool has an online photography course to inspire you. At MyPhotoSchool, world class photographers can teach you everything there is to know about photography: virtually. From back yard to big game photography; from black and white photography to discovering colour; from low light to understanding light, as well as how to take beautiful baby, wonderful wedding, perfect puppy and fantastic flower photos. For more information, please go to www.my-photo-school.com

 

For Further Press Information Contact: Elspeth Briscoe at MyPhotoSchool, Tel: 07884267306, elspeth@my-photo-school.com

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